Kia Motors Press Conference at the IAA - Frankfurt Auto Show 2017.
A 38 meter long, 5k LED screen, spanning almost the whole length of th Kia booth at the IAA, the biggest event of it's kind in the world.
I was the Art Director, overseeing a team of Motion Designers and 3D Animators to generate aproximately 15 minutes of content. Two new car models were introduced, and for the first time ever, Kia used musician on stage interacting with the film on the screen.
